Abschnittsübersicht



    • Business Modeling - The Heart of the Innovation Process


      Picture by Slidebean on Unsplash

      Now we delve deep into the world of business modeling, exploring two concepts that form the core of successful business development: Digital Business Modeling and Impact Business Modeling.

      In the upcoming, we will provide a detailed insight into the various phases of business modeling. Our goal is to guide you through the process of developing a business model, from initial simple designs to complex, sustainable, and scalable models.

      The influence of new digital channels and innovative software solutions will be particularly intriguing. These elements play a crucial role in today's business landscape and can make the difference between success and failure. 

      To ensure that the content about business modeling is clear and understandable, we will present concrete examples. Although these examples may not directly come from the food sector, they are carefully chosen so that you can easily apply the principles to your own venture in the food industry.



    • The Business Model Canvas

      The Business Model Canvas is a strategic tool developed by Alexander Osterwalder and Yves Pigneur. It provides a visual representation of the nine key building blocks that constitute the core of any business model. These elements are:



      1. Customer Segments: For which target groups does the company create value?
      2. Value Propositions: What benefits does the company offer to its customers? What makes it unique?
      3. Channels: Through which channels does the company reach its customers?
      4. Customer Relationships: How does the company establish and maintain relationships with its customers?
      5. Revenue Streams: In what ways does the company generate income?
      6. Key Resources: What resources does the company need to operate its business?
      7. Key Activities: What key activities are necessary to implement the business model?
      8. Key Partnerships: With which external partners does the company collaborate?
      9. Cost Structure: What costs are associated with operating the business model


      The Business Model Canvas is often created on a large sheet of paper or a digital platform, allowing entrepreneurs to clearly visualise, test and iterate on their ideas. It serves as a valuable tool for both established companies and startups to understand and communicate their business models.

      You can download the Business Model Canvas (BMC) and find even more information on the Strategizer website.